Iran is being considered the next hit tourist spot in the near future. the natural and historical attractions of the land of persia might just be what it needs.
Wild Frontiers, an adventure operator, has nine group tours scheduled for 2014, five of which are sold out to their maximum capacity of 12, and contrasts with two group tours in 2013, neither of which ran full. The company has seen tailor-made bookings rise from four last year to 26 so far in 2014, with many more in the pipeline.
Tailor-madeadventures.com, which creates itineraries for Iran, has seen an 80 per cent increase in enquiries since the beginning of the year and said that the vast majority of interested customers have gone on to book. The company sent 24 customers to the country in 2013, and so far has had bookings for 50 people this year.
Numerous tour operators have compared Iran’s future to that of Burma, which has been a top-selling destination since the election of Aung San Suu Kyi in 2012 and the subsequent change in stance on tourism in the country.
Although his company has been running trips to Iran for 10 years, Jonny Bealby, founder and managing director of Wild Frontiers, told Telegraph Travel that in the last six months or so there has been a significant increase in demand for the destination.
The expectation that the British government will ease its travel advice to Iran will lead to a further increase in bookings, according to tour operators.
“Once this [advice against travel] has been lifted, we predict a further, even-greater increase in demand, one similar to when Aung Sang Suu Kyi changed her stance on travel to Burma a few years ago," Jonny Bealby added.
In January, Telegraph Travel predicted that Iran would be one of the
world's top destinations in 2014
, citing "epic scenery, an extraordinary history and culture and a warm welcome".
Martin Randall Travel, a specialist cultural tour operator, is planning two tours to Iran for 2015 in June and October, concentrating on the major buildings and archaeological sites in Tehran and Shiraz, the former capital of Persia. The tour will allow three days in Isfahan, to visit all the major monuments. The company last ran a tour to Iran in September 2010 and the three scheduled for 2011 all had to be cancelled.
the country holds some of the world’s most spectacular ancient ruins and religious sites, including the Unesco World Heritage site of Persepolis, which dates from 515 BC, and the expansive Imam Square in Isfahan.
Lizzie Porter,
travel writer